Data-powered social overlays for brands

OVRLAY turns the seconds after an activity into branded social surface. Design overlays in our Canva-style editor, deploy on your hub, your website, or via our API. Your community renders it with their own data and posts it to the world.

Runners by the water with a Sunday Service branded overlay showing distance and pace
Cooler of MILD beers with a branded overlay showing distance, pace, time, and heart rate

Strava connected

Last activity synced

Ready to post

Favourites from Mild Activity

Why OVRLAY

The share moment is your most underleveraged touchpoint. With OVRLAY, you can turn every activity into a branded, data-rich post your customers actually want to share.

How it works

Design. Deploy. Share.

Design and build custom overlays, deploy them where your community already is, and let them share with the world.

  1. 01

    Design your overlay

    Build the overlay in our Canva-style editor. Your colours, fonts, brand assets, and integration-specific data fields.

  2. 02

    Deploy to Hub, Embed, or API

    Ship overlays through your hosted hub, a website embed, or the Render API. Each surface is configurable to match your brand.

  3. 03

    Your community shares

    Users connect their data, render their unique overlay, and post it to the world.

The editor

Canva for data-powered overlays

Custom colours, fonts, and elements. Drop in your brand assets and add integration-specific data fields.

Publish
Trail run overlay preview in the editor
Fit
Edit
  • Colors, fonts, and brand assets

    Use custom colours, fonts, and brand assets to make your overlay your own.

  • Integration-specific data binding

    Display integration-specific data fields like distance, pace, and elevation.

  • Real route lines

    Draw a sketch placeholder. Users' routes fill in at render.

  • Preview in Playground

    Preview your overlay against real activity data before publishing.

The share moment

Built for every activity.

From runs and rides to swims and hikes, every shared activity carries your brand further, wherever your overlays are deployed.

Without OVRLAYThe default

rivera.runs

Somewhere Beautiful

Trail runners gathered on a misty mountain ridge

1,284 likes

rivera.runs Group trail run!

View all 63 comments

2 hours ago

A nice photo. Just another post in the feed.

With OVRLAYOVRLAY powered

rivera.runs

Somewhere Beautiful

Same trail run with an OVRLAY overlay showing distance, pace, and elevation

2,364 likes

rivera.runs Group trail run!

View all 63 comments

2 hours ago

Same photo. Same caption. Now your brand is in the feed.

Channels

The ways your overlays reach people.

Deploy on your hub, your website, or via our API. Each surface is configurable to match your brand.

  • Hub

    Your hosted page at ovrlay.io/yourbrand. Browse, personalize, and share.

  • Embed

    An overlay window on your own website. Visitors stay on your domain.

  • Render API

    Post customer data from your backend and get a finished overlay back.

Platform

Everything your brand team needs to operate.

Templates, collections, analytics, versioning, and enterprise-grade security. Built for marketing teams that want to move fast.

Reusable templates

Use OVRLAY starters or build your own. Tweak and publish in seconds instead of building from scratch.

Collection management

Spin up event-specific collections with their own URL, schedule, and overlay set. Organize by season, race, or product launch.

Overlay analytics

Track which overlays are most popular with your community.

Version control

Every edit is tracked. Roll back instantly if a change breaks a live collection.

Team management

Built for teams. Everyone can create, review, and publish overlays.

Data security

Enterprise-grade security. Keeping your data safe.

Try some of our overlays

Connect, copy and share with the world.

This is a live OVRLAY embed. Want to build one for your own brand? Request access.

Turn every activity share into branded growth.

Request access and deploy overlays through Hub, Embed, or API.